July 11, 2016

A professional certification has value if it helps the certificant explain his expertise to potential clients or employers – in other words, it has primary value as a marketing tool.  In order for this value to be realized, consumers must know the certification by reputation. 

Another, equally important kind of value characterizes the best certifications, however:  they can protect the certificant in the event of legal proceedings.  For this additional value to be realized, not only consumers but also lawyers and juries must be able to rely on the certification as evidence of the certificant’s expertise.

One way that the...

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